In last month’s article we took an in-depth look at how Aero Jet Medical’s President and CEO went from a sixteen year old girl who felt “utter helplessness” when she came upon a terrible car accident to, in 1994, becoming the youngest flight Registered Nurse in the nation. So, how did Mrs. Wilson take her love of nursing and patient care to the boardroom? Let’s continue to look at how the business of air ambulance services includes excellent patient care and strong business acumen.
From Flight Nurse To CEO
To say Mrs. Wilson doesn’t shy away from a challenge is an understatement. In fact, aviation is primarily a male-dominated industry. A young Mrs. Wilson rose to this challenge. She has been noted as saying,
“I have personally experienced many challenges working within male-dominated industries. My time as a Flight RN taught me to be decisive and demonstrate fearless leadership in some of the most extreme situations. I have always believed in breaking barriers, plus when challenges arise, there is always more than one way to achieve what you want. As a woman in any executive role, you are placed in a spot light where any flaw or weakness can be unveiled. I believe the secret is to be steadfast; advocate for yourself, be consistent, remain focused, always be available and committed. Eventually, your efforts should earn you the respect of others. “
So, the business of air ambulance jet services and running an exemplary medical flight organization doesn’t allow Mrs. Wilson to segregate her time as a flight Registered Nurse from her time as the President and CEO of Aero Jet Medical. In reality, it requires that she continually and seamlessly use her knowledge and the strength she has gained from her previous roles so that she may perform her current role effectively. (We will also see in future articles that her husband and COO of Aero Jet Medical, Ronny Wilson, also has an extensive critical care background that he must use in his current role as well).
“ADVOCATE for yourself! The days of your mother telling you proper young ladies don’t boast about themselves simply doesn’t apply in the business realm.”
A Proper Young Lady: Running the Business
When asked what advice Mrs. Wilson would give women regarding leadership, she had this to say.
“Participate in everything your male counterparts do, but do it better! Take advantage of every educational and networking opportunity you have; you never know what you will learn and who you might meet that will change your professional track. Also, ADVOCATE for yourself! The days of your mother telling you proper young ladies don’t boast about themselves simply doesn’t apply in the business realm.”
Danielle Wilson not only gives this advice…she follows it. Recently named one of the final nominees for the “Best CEO” in the Small Business Category by the Austin Business Journal, Mrs. Wilson is often called upon for insight into best business practices.
When asked, “What have you learned about yourself as a CEO?” Mrs. Wilson replied,
“That I am able to take on and accomplish so much more than I ever thought I could. I have learned that it is essential to surround yourself with loyal, hard-working staff and delegate duties appropriately. The most important thing I have learned about myself as a CEO is to be a leader not a boss. When you master the art of inspiration and motivation, your team is limitless.”
Apparently this strategy is working well. Aero Jet Medical enjoys a less than one percent turnover rate. In the air ambulance industry, healthcare industry, or any other industry in general…that is phenomenal. You will want to check back often for our continuing articles regarding the business of air ambulance jets as we dive deeper into how Aero Jet Medical retains its employees and continues its growth trend.
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